diff --git a/app/Actions/Notifications/BuildProjectNotificationSettingsPayload.php b/app/Actions/Notifications/BuildProjectNotificationSettingsPayload.php
index 995a4f3..46323b1 100644
--- a/app/Actions/Notifications/BuildProjectNotificationSettingsPayload.php
+++ b/app/Actions/Notifications/BuildProjectNotificationSettingsPayload.php
@@ -38,7 +38,7 @@ class BuildProjectNotificationSettingsPayload
     {
         return [
             [
-                'description' => 'Absolute ticket URL for the status change event.',
+                'description' => 'Absolute ticket URL for the notification event.',
                 'value' => '$url',
             ],
             [
@@ -46,7 +46,7 @@ class BuildProjectNotificationSettingsPayload
                 'value' => '$ticket_key',
             ],
             [
-                'description' => 'Ticket title from the changed ticket.',
+                'description' => 'Ticket title for the notification event.',
                 'value' => '$ticket_title',
             ],
             [
@@ -54,15 +54,15 @@ class BuildProjectNotificationSettingsPayload
                 'value' => '$project_name',
             ],
             [
-                'description' => 'Origin status label before the move.',
+                'description' => 'Origin status label for status moves; blank for ticket create.',
                 'value' => '$status_from',
             ],
             [
-                'description' => 'Destination status label after the move.',
+                'description' => 'Destination or initial status label for the ticket event.',
                 'value' => '$status_to',
             ],
             [
-                'description' => 'Actor name when the move has a known user.',
+                'description' => 'Actor name when the event has a known user.',
                 'value' => '$actor_name',
             ],
         ];
diff --git a/app/Actions/Notifications/BuildTicketCreatedPayload.php b/app/Actions/Notifications/BuildTicketCreatedPayload.php
new file mode 100644
index 0000000..924990c
--- /dev/null
+++ b/app/Actions/Notifications/BuildTicketCreatedPayload.php
@@ -0,0 +1,50 @@
+<?php
+
+namespace App\Actions\Notifications;
+
+use App\Enums\NotificationEventType;
+use App\Models\Project;
+use App\Models\Ticket;
+use App\Models\TicketStatus;
+use App\Models\User;
+use Carbon\CarbonImmutable;
+
+class BuildTicketCreatedPayload
+{
+    public function handle(
+        Project $project,
+        Ticket $ticket,
+        TicketStatus $ticketStatus,
+        ?User $actor,
+        CarbonImmutable $occurredAt,
+    ): TicketStatusChangedPayload {
+        return new TicketStatusChangedPayload(
+            eventType: NotificationEventType::TicketCreate,
+            projectId: $project->id,
+            projectKey: $project->key,
+            projectName: $project->name,
+            ticketId: $ticket->id,
+            ticketKey: $ticket->ticket_key,
+            ticketTitle: $ticket->title,
+            ticketUrl: route('projects.tickets.show', [$project, $ticket]),
+            actorId: $actor?->id,
+            actorName: $actor?->name,
+            fromStatusId: null,
+            fromStatusLabel: null,
+            toStatusId: $ticketStatus->id,
+            toStatusLabel: $this->statusLabel($ticketStatus),
+            occurredAt: $occurredAt,
+        );
+    }
+
+    private function statusLabel(TicketStatus $ticketStatus): string
+    {
+        $ticketStatus->loadMissing('boardColumn');
+
+        if ($ticketStatus->boardColumn === null || $ticketStatus->boardColumn->name === $ticketStatus->name) {
+            return $ticketStatus->name;
+        }
+
+        return "{$ticketStatus->boardColumn->name} / {$ticketStatus->name}";
+    }
+}
diff --git a/app/Actions/Notifications/QueueTicketStatusChangedNotificationDeliveries.php b/app/Actions/Notifications/QueueTicketStatusChangedNotificationDeliveries.php
index eb195cd..42abca3 100644
--- a/app/Actions/Notifications/QueueTicketStatusChangedNotificationDeliveries.php
+++ b/app/Actions/Notifications/QueueTicketStatusChangedNotificationDeliveries.php
@@ -9,7 +9,7 @@ use App\Models\NotificationDeliveryLog;
 
 class QueueTicketStatusChangedNotificationDeliveries
 {
-    public function handle(TicketStatusChanged $event): void
+    public function handle(TicketStatusChanged|TicketCreated $event): void
     {
         NotificationAction::query()
             ->enabled()
diff --git a/app/Actions/Notifications/RenderDiscordMessageTemplate.php b/app/Actions/Notifications/RenderDiscordMessageTemplate.php
index d9be56e..e06bd20 100644
--- a/app/Actions/Notifications/RenderDiscordMessageTemplate.php
+++ b/app/Actions/Notifications/RenderDiscordMessageTemplate.php
@@ -13,7 +13,7 @@ class RenderDiscordMessageTemplate
             '$ticket_key' => $payload->ticketKey,
             '$ticket_title' => $payload->ticketTitle,
             '$project_name' => $payload->projectName,
-            '$status_from' => $payload->fromStatusLabel,
+            '$status_from' => $payload->fromStatusLabel ?? '',
             '$status_to' => $payload->toStatusLabel,
             '$actor_name' => $payload->actorName ?? '',
         ]);
diff --git a/app/Actions/Notifications/TicketCreated.php b/app/Actions/Notifications/TicketCreated.php
new file mode 100644
index 0000000..0a50410
--- /dev/null
+++ b/app/Actions/Notifications/TicketCreated.php
@@ -0,0 +1,15 @@
+<?php
+
+namespace App\Actions\Notifications;
+
+use Illuminate\Contracts\Events\ShouldDispatchAfterCommit;
+use Illuminate\Foundation\Events\Dispatchable;
+
+final readonly class TicketCreated implements ShouldDispatchAfterCommit
+{
+    use Dispatchable;
+
+    public function __construct(
+        public TicketStatusChangedPayload $payload,
+    ) {}
+}
diff --git a/app/Actions/Notifications/TicketStatusChangedPayload.php b/app/Actions/Notifications/TicketStatusChangedPayload.php
index 0bc7cc1..87cdd22 100644
--- a/app/Actions/Notifications/TicketStatusChangedPayload.php
+++ b/app/Actions/Notifications/TicketStatusChangedPayload.php
@@ -22,8 +22,8 @@ final readonly class TicketStatusChangedPayload implements Arrayable
         public string $ticketUrl,
         public ?int $actorId,
         public ?string $actorName,
-        public int $fromStatusId,
-        public string $fromStatusLabel,
+        public ?int $fromStatusId,
+        public ?string $fromStatusLabel,
         public int $toStatusId,
         public string $toStatusLabel,
         public CarbonImmutable $occurredAt,
@@ -35,7 +35,7 @@ final readonly class TicketStatusChangedPayload implements Arrayable
      *     project: array{id: int, key: string, name: string},
      *     ticket: array{id: int, key: string, title: string},
      *     actor: array{id: int, name: string}|null,
-     *     from: array{id: int, label: string},
+     *     from: array{id: int, label: string}|null,
      *     to: array{id: int, label: string},
      *     ticket_url: string,
      *     occurred_at: string
@@ -61,10 +61,12 @@ final readonly class TicketStatusChangedPayload implements Arrayable
                     'id' => $this->actorId,
                     'name' => $this->actorName,
                 ],
-            'from' => [
-                'id' => $this->fromStatusId,
-                'label' => $this->fromStatusLabel,
-            ],
+            'from' => $this->fromStatusId === null || $this->fromStatusLabel === null
+                ? null
+                : [
+                    'id' => $this->fromStatusId,
+                    'label' => $this->fromStatusLabel,
+                ],
             'to' => [
                 'id' => $this->toStatusId,
                 'label' => $this->toStatusLabel,
diff --git a/app/Actions/Tickets/CreateProjectTicket.php b/app/Actions/Tickets/CreateProjectTicket.php
index c7b01e6..7ea665a 100644
--- a/app/Actions/Tickets/CreateProjectTicket.php
+++ b/app/Actions/Tickets/CreateProjectTicket.php
@@ -2,17 +2,21 @@
 
 namespace App\Actions\Tickets;
 
+use App\Actions\Notifications\BuildTicketCreatedPayload;
+use App\Actions\Notifications\TicketCreated;
 use App\Enums\TicketWorklogEntryType;
 use App\Models\Project;
 use App\Models\Ticket;
 use App\Models\TicketStatus;
 use App\Models\User;
+use Carbon\CarbonImmutable;
 use Illuminate\Support\Arr;
 use Illuminate\Support\Facades\DB;
 
 class CreateProjectTicket
 {
     public function __construct(
+        private readonly BuildTicketCreatedPayload $buildTicketCreatedPayload,
         private readonly CreateTicketWorklogEntry $createTicketWorklogEntry,
     ) {}
 
@@ -53,6 +57,8 @@ class CreateProjectTicket
                 'story_points' => Arr::get($attributes, 'story_points'),
             ]);
 
+            $occurredAt = CarbonImmutable::now();
+
             if ($actor !== null) {
                 $this->createTicketWorklogEntry->handle(
                     $ticket,
@@ -69,6 +75,16 @@ class CreateProjectTicket
                 );
             }
 
+            TicketCreated::dispatch(
+                $this->buildTicketCreatedPayload->handle(
+                    $project,
+                    $ticket,
+                    $ticketStatus,
+                    $actor,
+                    $occurredAt,
+                ),
+            );
+
             return $ticket;
         });
     }
diff --git a/app/Enums/NotificationEventType.php b/app/Enums/NotificationEventType.php
index c9e120b..39d0c20 100644
--- a/app/Enums/NotificationEventType.php
+++ b/app/Enums/NotificationEventType.php
@@ -5,11 +5,13 @@ namespace App\Enums;
 enum NotificationEventType: string
 {
     case TicketStatusChanged = 'ticket_status_changed';
+    case TicketCreate = 'ticket_create';
 
     public function label(): string
     {
         return match ($this) {
             self::TicketStatusChanged => 'Ticket status changed',
+            self::TicketCreate => 'Ticket create',
         };
     }
 
diff --git a/app/Providers/AppServiceProvider.php b/app/Providers/AppServiceProvider.php
index 00ab2d1..fd02c24 100644
--- a/app/Providers/AppServiceProvider.php
+++ b/app/Providers/AppServiceProvider.php
@@ -3,6 +3,7 @@
 namespace App\Providers;
 
 use App\Actions\Notifications\QueueTicketStatusChangedNotificationDeliveries;
+use App\Actions\Notifications\TicketCreated;
 use App\Actions\Notifications\TicketStatusChanged;
 use App\Actions\Permissions\PermissionService;
 use App\Enums\Permission;
@@ -99,5 +100,10 @@ class AppServiceProvider extends ServiceProvider
             TicketStatusChanged::class,
             QueueTicketStatusChangedNotificationDeliveries::class,
         );
+
+        Event::listen(
+            TicketCreated::class,
+            QueueTicketStatusChangedNotificationDeliveries::class,
+        );
     }
 }
diff --git a/resources/js/pages/projects/settings/Notifications.vue b/resources/js/pages/projects/settings/Notifications.vue
index 45fba9c..3ab2780 100644
--- a/resources/js/pages/projects/settings/Notifications.vue
+++ b/resources/js/pages/projects/settings/Notifications.vue
@@ -99,7 +99,7 @@ const notificationActionTimestamp = (
                     </Badge>
                     <Heading
                         :title="`${project.name} notification settings`"
-                        description="Configure project-scoped webhook and Discord notification actions for ticket status changes."
+                        description="Configure project-scoped webhook and Discord notification actions for ticket events."
                     />
                 </div>
 
@@ -152,7 +152,7 @@ const notificationActionTimestamp = (
                             <CardTitle>Create notification</CardTitle>
                             <CardDescription>
                                 Add a project-scoped notification action for
-                                the supported ticket status change event.
+                                supported ticket events.
                             </CardDescription>
                         </CardHeader>
 
@@ -270,7 +270,7 @@ const notificationActionTimestamp = (
                                                 ? 'hidden'
                                                 : 'block',
                                         ]"
-                                        placeholder="$ticket_key moved from $status_from to $status_to by $actor_name: $url"
+                                        placeholder="$ticket_key in $project_name ($status_to) by $actor_name: $url"
                                     />
                                     <p class="text-muted-foreground text-sm">
                                         {{
@@ -558,7 +558,7 @@ const notificationActionTimestamp = (
                                                 ? 'hidden'
                                                 : 'block',
                                         ]"
-                                        placeholder="$ticket_key moved from $status_from to $status_to by $actor_name: $url"
+                                        placeholder="$ticket_key in $project_name ($status_to) by $actor_name: $url"
                                     />
                                     <p class="text-muted-foreground text-sm">
                                         {{
diff --git a/tests/Feature/Notifications/TicketCreatedNotificationDispatchTest.php b/tests/Feature/Notifications/TicketCreatedNotificationDispatchTest.php
new file mode 100644
index 0000000..4914230
--- /dev/null
+++ b/tests/Feature/Notifications/TicketCreatedNotificationDispatchTest.php
@@ -0,0 +1,152 @@
+<?php
+
+namespace Tests\Feature\Notifications;
+
+use App\Actions\Notifications\DeliverNotificationAction;
+use App\Actions\ProjectTicketMetadata\InitializeProjectTicketMetadata;
+use App\Enums\NotificationDeliveryStatus;
+use App\Enums\NotificationEventType;
+use App\Models\NotificationAction;
+use App\Models\Project;
+use App\Models\TicketStatus;
+use App\Models\User;
+use Illuminate\Foundation\Testing\RefreshDatabase;
+use Illuminate\Support\Facades\Queue;
+use Tests\TestCase;
+
+class TicketCreatedNotificationDispatchTest extends TestCase
+{
+    use RefreshDatabase;
+
+    /**
+     * Ensure ticket creation queues deliveries only for enabled matching actions in the ticket project.
+     */
+    public function test_ticket_creation_queues_delivery_jobs_for_enabled_matching_actions(): void
+    {
+        Queue::fake();
+
+        $user = User::factory()->create([
+            'name' => 'Erica Example',
+        ]);
+        $project = Project::factory()->create([
+            'key' => 'CORE',
+            'name' => 'Core Platform',
+        ]);
+        $otherProject = Project::factory()->create();
+
+        app(InitializeProjectTicketMetadata::class)->handle($project);
+        app(InitializeProjectTicketMetadata::class)->handle($otherProject);
+
+        $backlogStatus = $this->backlogStatus($project);
+        $ticketType = $project->ticketTypes()
+            ->where('is_parent', false)
+            ->orderBy('position')
+            ->firstOrFail();
+        $priority = $project->ticketPriorities()->firstOrFail();
+
+        $webhookAction = NotificationAction::factory()
+            ->webhook()
+            ->for($project)
+            ->create([
+                'name' => 'Primary webhook',
+                'event_type' => NotificationEventType::TicketCreate,
+            ]);
+        $discordAction = NotificationAction::factory()
+            ->discord()
+            ->for($project)
+            ->create([
+                'name' => 'Discord alerts',
+                'event_type' => NotificationEventType::TicketCreate,
+            ]);
+        $disabledAction = NotificationAction::factory()
+            ->disabled()
+            ->for($project)
+            ->create([
+                'name' => 'Disabled webhook',
+                'event_type' => NotificationEventType::TicketCreate,
+            ]);
+        $statusChangedAction = NotificationAction::factory()
+            ->for($project)
+            ->create([
+                'name' => 'Status changed webhook',
+                'event_type' => NotificationEventType::TicketStatusChanged,
+            ]);
+        $foreignProjectAction = NotificationAction::factory()
+            ->for($otherProject)
+            ->create([
+                'name' => 'Foreign webhook',
+                'event_type' => NotificationEventType::TicketCreate,
+            ]);
+
+        $this->syncProjectPermissions($project, $user, ['edit', 'view']);
+
+        $response = $this->actingAs($user)
+            ->post(route('projects.tickets.store', $project), [
+                'acceptance_criteria' => 'Ship it.',
+                'assignee_user_id' => null,
+                'description' => 'Created from notification dispatch test.',
+                'story_points' => 3,
+                'ticket_priority_id' => $priority->id,
+                'ticket_status_id' => $backlogStatus->id,
+                'ticket_type_id' => $ticketType->id,
+                'title' => 'Trigger ticket created notification',
+            ]);
+
+        $ticket = $project->tickets()
+            ->where('ticket_key', 'CORE-1')
+            ->firstOrFail();
+
+        $response
+            ->assertRedirect(route('projects.tickets.show', [$project, $ticket]))
+            ->assertSessionHas('status', 'CORE-1 was created.');
+
+        Queue::assertPushed(DeliverNotificationAction::class, 2);
+        Queue::assertPushed(DeliverNotificationAction::class, function (DeliverNotificationAction $job) use ($webhookAction, $project, $ticket, $user, $backlogStatus): bool {
+            return $job->notificationActionId === $webhookAction->id
+                && $job->payload->projectId === $project->id
+                && $job->payload->projectKey === 'CORE'
+                && $job->payload->projectName === 'Core Platform'
+                && $job->payload->ticketId === $ticket->id
+                && $job->payload->ticketKey === $ticket->ticket_key
+                && $job->payload->ticketTitle === 'Trigger ticket created notification'
+                && $job->payload->ticketUrl === route('projects.tickets.show', [$project, $ticket])
+                && $job->payload->actorId === $user->id
+                && $job->payload->actorName === 'Erica Example'
+                && $job->payload->fromStatusId === null
+                && $job->payload->fromStatusLabel === null
+                && $job->payload->toStatusId === $backlogStatus->id
+                && $job->payload->toStatusLabel === 'Backlog'
+                && $job->payload->eventType === NotificationEventType::TicketCreate
+                && $job->notificationDeliveryLogId !== null;
+        });
+        Queue::assertPushed(DeliverNotificationAction::class, fn (DeliverNotificationAction $job): bool => $job->notificationActionId === $discordAction->id
+            && $job->payload->eventType === NotificationEventType::TicketCreate
+            && $job->notificationDeliveryLogId !== null);
+        Queue::assertNotPushed(DeliverNotificationAction::class, fn (DeliverNotificationAction $job): bool => $job->notificationActionId === $disabledAction->id);
+        Queue::assertNotPushed(DeliverNotificationAction::class, fn (DeliverNotificationAction $job): bool => $job->notificationActionId === $statusChangedAction->id);
+        Queue::assertNotPushed(DeliverNotificationAction::class, fn (DeliverNotificationAction $job): bool => $job->notificationActionId === $foreignProjectAction->id);
+
+        $this->assertDatabaseCount('notification_delivery_logs', 2);
+        $this->assertDatabaseHas('notification_delivery_logs', [
+            'notification_action_id' => $webhookAction->id,
+            'delivery_status' => NotificationDeliveryStatus::Pending->value,
+            'event_type' => NotificationEventType::TicketCreate->value,
+            'attempt_count' => 0,
+            'http_status' => null,
+        ]);
+        $this->assertDatabaseHas('notification_delivery_logs', [
+            'notification_action_id' => $discordAction->id,
+            'delivery_status' => NotificationDeliveryStatus::Pending->value,
+            'event_type' => NotificationEventType::TicketCreate->value,
+            'attempt_count' => 0,
+            'http_status' => null,
+        ]);
+    }
+
+    private function backlogStatus(Project $project): TicketStatus
+    {
+        return $project->ticketStatuses()
+            ->whereNull('board_column_id')
+            ->firstOrFail();
+    }
+}
diff --git a/tests/Feature/Projects/ProjectNotificationSettingsControllerTest.php b/tests/Feature/Projects/ProjectNotificationSettingsControllerTest.php
index e2c317a..402d15b 100644
--- a/tests/Feature/Projects/ProjectNotificationSettingsControllerTest.php
+++ b/tests/Feature/Projects/ProjectNotificationSettingsControllerTest.php
@@ -47,6 +47,7 @@ class ProjectNotificationSettingsControllerTest extends TestCase
                 ->where('notificationActions.0.updated_at', $notificationAction->updated_at?->toISOString())
                 ->where('channelOptions.0.value', NotificationChannel::Discord->value)
                 ->where('eventTypeOptions.0.value', NotificationEventType::TicketStatusChanged->value)
+                ->where('eventTypeOptions.1.value', NotificationEventType::TicketCreate->value)
                 ->where('templateVariables.0.value', '$url')
                 ->where('templateVariables.6.value', '$actor_name')
                 ->missing('notificationActions.0.delivery_url'),