diff --git a/app/Actions/Tickets/StoreProjectTicketLink.php b/app/Actions/Tickets/StoreProjectTicketLink.php
index 71d3719..1cf6422 100644
--- a/app/Actions/Tickets/StoreProjectTicketLink.php
+++ b/app/Actions/Tickets/StoreProjectTicketLink.php
@@ -17,18 +17,21 @@ class StoreProjectTicketLink
     ) {}
 
     /**
-     * @param  array{linked_ticket_id: int, ticket_link_type_id: int}  $validated
+     * @param  array{linked_ticket_id: int, ticket_link_type_id: int, link_direction?: 'source'|'counterpart'}  $validated
      */
     public function handle(Project $project, Ticket $ticket, User $user, array $validated): TicketLink
     {
         $linkedTicketId = Arr::get($validated, 'linked_ticket_id');
         $ticketLinkTypeId = Arr::get($validated, 'ticket_link_type_id');
+        $isSourceTicket = Arr::get($validated, 'link_direction', 'source') === 'source';
 
         $linkedTicket = Ticket::query()
             ->where('project_id', $project->id)
             ->findOrFail($linkedTicketId);
+        $sourceTicket = $isSourceTicket ? $ticket : $linkedTicket;
+        $targetTicket = $isSourceTicket ? $linkedTicket : $ticket;
 
-        return DB::transaction(function () use ($linkedTicket, $user, $ticketLinkTypeId, $ticket): TicketLink {
+        return DB::transaction(function () use ($linkedTicket, $user, $ticketLinkTypeId, $ticket, $sourceTicket, $targetTicket, $isSourceTicket): TicketLink {
             Ticket::query()
                 ->whereKey([$ticket->id, $linkedTicket->id])
                 ->orderBy('id')
@@ -50,31 +53,31 @@ class StoreProjectTicketLink
 
             if ($ticketLink === null) {
                 $ticketLink = TicketLink::query()->create([
-                    'source_ticket_id' => $ticket->id,
-                    'target_ticket_id' => $linkedTicket->id,
+                    'source_ticket_id' => $sourceTicket->id,
+                    'target_ticket_id' => $targetTicket->id,
                     'ticket_link_type_id' => $ticketLinkTypeId,
                 ]);
             } else {
                 $ticketLink->update([
-                    'source_ticket_id' => $ticket->id,
-                    'target_ticket_id' => $linkedTicket->id,
+                    'source_ticket_id' => $sourceTicket->id,
+                    'target_ticket_id' => $targetTicket->id,
                     'ticket_link_type_id' => $ticketLinkTypeId,
                 ]);
             }
 
             $ticketLink->load('ticketLinkType');
 
-            $sourceLabel = $ticketLink->ticketLinkType->labelForSource(true);
-            $targetLabel = $ticketLink->ticketLinkType->labelForSource(false);
+            $ticketLabel = $ticketLink->ticketLinkType->labelForSource($isSourceTicket);
+            $linkedTicketLabel = $ticketLink->ticketLinkType->labelForSource(! $isSourceTicket);
 
             $this->createTicketWorklogEntry->handle(
                 $ticket,
                 $user,
                 TicketWorklogEntryType::LinkUpdated,
-                "Linked {$linkedTicket->ticket_key} as {$sourceLabel}.",
+                "Linked {$linkedTicket->ticket_key} as {$ticketLabel}.",
                 [
                     'linked_ticket_key' => $linkedTicket->ticket_key,
-                    'ticket_link_type' => $sourceLabel,
+                    'ticket_link_type' => $ticketLabel,
                 ],
             );
 
@@ -82,10 +85,10 @@ class StoreProjectTicketLink
                 $linkedTicket,
                 $user,
                 TicketWorklogEntryType::LinkUpdated,
-                "Linked {$ticket->ticket_key} as {$targetLabel}.",
+                "Linked {$ticket->ticket_key} as {$linkedTicketLabel}.",
                 [
                     'linked_ticket_key' => $ticket->ticket_key,
-                    'ticket_link_type' => $targetLabel,
+                    'ticket_link_type' => $linkedTicketLabel,
                 ],
             );
 
diff --git a/app/Http/Controllers/Api/ProjectTicketLinkController.php b/app/Http/Controllers/Api/ProjectTicketLinkController.php
index 6555afd..1fa4eb4 100644
--- a/app/Http/Controllers/Api/ProjectTicketLinkController.php
+++ b/app/Http/Controllers/Api/ProjectTicketLinkController.php
@@ -36,11 +36,12 @@ class ProjectTicketLinkController extends ApiController
 
         $ticketLink = $this->storeProjectTicketLink->handle($project, $ticket, $user, $request->validated());
         $ticketLink->setAttribute('current_ticket_id', $ticket->id);
+        $label = $ticketLink->ticketLinkType->labelForSource($ticketLink->source_ticket_id === $ticket->id);
 
         return TicketLinkResource::make($ticketLink->load(['sourceTicket', 'targetTicket', 'ticketLinkType']))
             ->additional([
                 'meta' => [
-                    'message' => "{$ticketLink->ticketLinkType->label} link was saved.",
+                    'message' => "{$label} link was saved.",
                 ],
             ])
             ->response()
diff --git a/app/Http/Controllers/ProjectTicketLinkController.php b/app/Http/Controllers/ProjectTicketLinkController.php
index 208b98f..65b14e3 100644
--- a/app/Http/Controllers/ProjectTicketLinkController.php
+++ b/app/Http/Controllers/ProjectTicketLinkController.php
@@ -34,9 +34,10 @@ class ProjectTicketLinkController extends Controller
         );
 
         $ticketLink = $this->storeProjectTicketLink->handle($project, $ticket, $user, $request->validated());
+        $label = $ticketLink->ticketLinkType->labelForSource($ticketLink->source_ticket_id === $ticket->id);
 
         return to_route('projects.tickets.show', [$project, $ticket])
-            ->with('status', "{$ticketLink->ticketLinkType->label} link was saved.");
+            ->with('status', "{$label} link was saved.");
     }
 
     public function destroy(
diff --git a/app/Http/Requests/StoreTicketLinkRequest.php b/app/Http/Requests/StoreTicketLinkRequest.php
index a4f2915..1bdc022 100644
--- a/app/Http/Requests/StoreTicketLinkRequest.php
+++ b/app/Http/Requests/StoreTicketLinkRequest.php
@@ -42,6 +42,7 @@ class StoreTicketLinkRequest extends FormRequest
                     fn ($query) => $query->where('project_id', $project->id),
                 ),
             ],
+            'link_direction' => ['sometimes', 'required', Rule::in(['source', 'counterpart'])],
         ];
     }
 
diff --git a/resources/js/components/tickets/detail/TicketDetailRelationships.vue b/resources/js/components/tickets/detail/TicketDetailRelationships.vue
index 10e88f3..4246a85 100644
--- a/resources/js/components/tickets/detail/TicketDetailRelationships.vue
+++ b/resources/js/components/tickets/detail/TicketDetailRelationships.vue
@@ -35,6 +35,7 @@ const canAddLink = computed(
 );
 const form = useForm({
     ticket_link_type_id: props.ticketLinkTypes[0]?.id ?? '',
+    link_direction: 'source',
     linked_ticket_id: '',
 });
 const protection = useFormProtection(form, {
@@ -220,7 +221,7 @@ function submit(): void {
                     />
                     <fieldset
                         :disabled="form.processing"
-                        class="grid min-w-0 gap-4 sm:grid-cols-[minmax(0,1fr)_minmax(0,2fr)]"
+                        class="grid min-w-0 gap-4 sm:grid-cols-3"
                     >
                         <TicketFormField
                             id="ticket_link_type_id"
@@ -230,13 +231,33 @@ function submit(): void {
                             :options="
                                 ticketLinkTypes.map((type) => ({
                                     value: type.id,
-                                    label: type.label,
+                                    label: `${type.label} / ${type.counterpart_label}`,
                                 }))
                             "
                             :error="form.errors.ticket_link_type_id"
                             :disabled="form.processing"
                             required
                         />
+                        <TicketFormField
+                            id="link_direction"
+                            v-model="form.link_direction"
+                            kind="select"
+                            :label="t('ticketRelationships.direction')"
+                            :options="[
+                                {
+                                    value: 'source',
+                                    label: selectedType?.label ?? '',
+                                },
+                                {
+                                    value: 'counterpart',
+                                    label:
+                                        selectedType?.counterpart_label ?? '',
+                                },
+                            ]"
+                            :error="form.errors.link_direction"
+                            :disabled="form.processing"
+                            required
+                        />
                         <TicketFormField
                             id="linked_ticket_id"
                             v-model="form.linked_ticket_id"
@@ -267,7 +288,11 @@ function submit(): void {
                         <span class="font-mono text-xs">{{
                             ticket.ticket_key
                         }}</span
-                        ><span>{{ selectedType.label }}</span
+                        ><span>{{
+                            form.link_direction === 'source'
+                                ? selectedType.label
+                                : selectedType.counterpart_label
+                        }}</span
                         ><ArrowRight class="size-4" aria-hidden="true" /><span
                             class="font-mono text-xs"
                             >{{ selectedTicket.ticket_key }}</span
diff --git a/resources/js/locales/en.ts b/resources/js/locales/en.ts
index 657feed..f79b5df 100644
--- a/resources/js/locales/en.ts
+++ b/resources/js/locales/en.ts
@@ -1200,8 +1200,9 @@ export const en = {
         'Open a child ticket to change its parent. Expand a group to see its descendants.',
     'ticketRelationships.addLink': 'Add or update a link',
     'ticketRelationships.selectTicket': 'Select a ticket',
+    'ticketRelationships.direction': 'This ticket',
     'ticketRelationships.directionHelp':
-        'The selected relationship points from this ticket to the linked ticket. Saving an existing pair updates its type and direction.',
+        'Choose how this ticket relates to the linked ticket. The reverse label appears on the other ticket. Saving an existing pair updates its type and direction.',
     'ticketRelationships.outgoing': 'Outgoing',
     'ticketRelationships.incoming': 'Incoming',
     'ticketRelationships.removeLink': 'Remove link to {key}',
diff --git a/tests/Feature/Api/TicketApiTest.php b/tests/Feature/Api/TicketApiTest.php
index a5d8505..7e46b30 100644
--- a/tests/Feature/Api/TicketApiTest.php
+++ b/tests/Feature/Api/TicketApiTest.php
@@ -293,6 +293,49 @@ class TicketApiTest extends TestCase
         $this->assertDatabaseCount('ticket_worklog_entries', 0);
     }
 
+    public function test_counterpart_link_direction_is_reflected_on_both_tickets_in_the_api(): void
+    {
+        [$user, $project] = $this->projectContext();
+        $status = $project->ticketStatuses()->firstOrFail();
+        $blockingTicket = $this->ticket($project, $status);
+        $blockedTicket = $this->ticket($project, $status, 2);
+        $linkType = TicketLinkType::factory()->for($project)->create([
+            'label' => 'Blocks',
+            'counterpart_label' => 'Blocked by',
+        ]);
+
+        $this->withApplicationKey($user)
+            ->postJson(route('api.projects.tickets.links.store', [$project, $blockedTicket]), [
+                'linked_ticket_id' => $blockingTicket->id,
+                'ticket_link_type_id' => $linkType->id,
+                'link_direction' => 'counterpart',
+            ])
+            ->assertCreated()
+            ->assertJsonPath('data.source_ticket_id', $blockingTicket->id)
+            ->assertJsonPath('data.target_ticket_id', $blockedTicket->id)
+            ->assertJsonPath('data.ticket_link_type.label', 'Blocked by')
+            ->assertJsonPath('meta.message', 'Blocked by link was saved.');
+
+        $this->withApplicationKey($user)
+            ->getJson(route('api.projects.tickets.show', [$project, $blockingTicket]))
+            ->assertOk()
+            ->assertJsonPath('data.linkedTickets.0.ticket_link_type.label', 'Blocks');
+
+        $this->withApplicationKey($user)
+            ->getJson(route('api.projects.tickets.show', [$project, $blockedTicket]))
+            ->assertOk()
+            ->assertJsonPath('data.linkedTickets.0.ticket_link_type.label', 'Blocked by');
+
+        $this->withApplicationKey($user)
+            ->postJson(route('api.projects.tickets.links.store', [$project, $blockedTicket]), [
+                'linked_ticket_id' => $blockingTicket->id,
+                'ticket_link_type_id' => $linkType->id,
+                'link_direction' => 'invalid',
+            ])
+            ->assertUnprocessable()
+            ->assertJsonValidationErrors('link_direction');
+    }
+
     public function test_ticket_links_and_branch_endpoints_are_available(): void
     {
         Http::preventStrayRequests();
diff --git a/tests/Feature/Projects/ProjectTicketLinkControllerTest.php b/tests/Feature/Projects/ProjectTicketLinkControllerTest.php
index 80da56c..bdce7ef 100644
--- a/tests/Feature/Projects/ProjectTicketLinkControllerTest.php
+++ b/tests/Feature/Projects/ProjectTicketLinkControllerTest.php
@@ -83,6 +83,74 @@ class ProjectTicketLinkControllerTest extends TestCase
         ]);
     }
 
+    public function test_counterpart_label_can_be_selected_from_the_current_ticket(): void
+    {
+        $user = User::factory()->create();
+        $project = Project::factory()->create(['key' => 'CORE']);
+
+        app(InitializeProjectTicketMetadata::class)->handle($project);
+
+        $priority = $project->ticketPriorities()->firstOrFail();
+        $taskType = $project->ticketTypes()->where('is_parent', false)->firstOrFail();
+        $ticketLinkType = TicketLinkType::factory()->for($project)->create([
+            'label' => 'Blocks',
+            'counterpart_label' => 'Blocked by',
+        ]);
+        $blockingTicket = Ticket::factory()->create([
+            'project_id' => $project->id,
+            'sequence_number' => 1,
+            'ticket_key' => 'CORE-1',
+            'ticket_priority_id' => $priority->id,
+            'ticket_type_id' => $taskType->id,
+        ]);
+        $blockedTicket = Ticket::factory()->create([
+            'project_id' => $project->id,
+            'sequence_number' => 2,
+            'ticket_key' => 'CORE-2',
+            'ticket_priority_id' => $priority->id,
+            'ticket_type_id' => $taskType->id,
+        ]);
+
+        $this->syncProjectPermissions($project, $user, ['edit', 'view']);
+
+        $this->actingAs($user)
+            ->post(route('projects.tickets.links.store', [$project, $blockedTicket]), [
+                'linked_ticket_id' => $blockingTicket->id,
+                'ticket_link_type_id' => $ticketLinkType->id,
+                'link_direction' => 'counterpart',
+            ])
+            ->assertRedirect(route('projects.tickets.show', [$project, $blockedTicket]))
+            ->assertSessionHas('status', 'Blocked by link was saved.');
+
+        $this->assertDatabaseHas('ticket_links', [
+            'source_ticket_id' => $blockingTicket->id,
+            'target_ticket_id' => $blockedTicket->id,
+            'ticket_link_type_id' => $ticketLinkType->id,
+        ]);
+        $this->assertDatabaseHas('ticket_worklog_entries', [
+            'ticket_id' => $blockedTicket->id,
+            'summary' => 'Linked CORE-1 as Blocked by.',
+        ]);
+        $this->assertDatabaseHas('ticket_worklog_entries', [
+            'ticket_id' => $blockingTicket->id,
+            'summary' => 'Linked CORE-2 as Blocks.',
+        ]);
+
+        $this->actingAs($user)
+            ->post(route('projects.tickets.links.store', [$project, $blockedTicket]), [
+                'linked_ticket_id' => $blockingTicket->id,
+                'ticket_link_type_id' => $ticketLinkType->id,
+                'link_direction' => 'source',
+            ])
+            ->assertSessionHas('status', 'Blocks link was saved.');
+
+        $this->assertSame(1, TicketLink::query()->count());
+        $this->assertDatabaseHas('ticket_links', [
+            'source_ticket_id' => $blockedTicket->id,
+            'target_ticket_id' => $blockingTicket->id,
+        ]);
+    }
+
     /**
      * Ensure ticket links cannot target the current ticket or a ticket from another project.
      */
@@ -144,6 +212,15 @@ class ProjectTicketLinkControllerTest extends TestCase
             ])
             ->assertRedirect(route('projects.tickets.show', [$project, $ticket]))
             ->assertSessionHasErrors('linked_ticket_id');
+
+        $this->actingAs($user)
+            ->from(route('projects.tickets.show', [$project, $ticket]))
+            ->post(route('projects.tickets.links.store', [$project, $ticket]), [
+                'linked_ticket_id' => $foreignTicket->id,
+                'ticket_link_type_id' => $ticketLinkType->id,
+                'link_direction' => 'sideways',
+            ])
+            ->assertSessionHasErrors('link_direction');
     }
 
     /**
diff --git a/tests/Fixtures/ticket-detail.mjs b/tests/Fixtures/ticket-detail.mjs
index 25853b0..c3a870b 100644
--- a/tests/Fixtures/ticket-detail.mjs
+++ b/tests/Fixtures/ticket-detail.mjs
@@ -398,6 +398,11 @@ if (serve) {
                 } else {
                     params.delete('noLinks');
                     params.delete('linkRejected');
+                    if (data.link_direction === 'counterpart') {
+                        params.set('incoming', '1');
+                    } else {
+                        params.delete('incoming');
+                    }
                 }
             } else {
                 assert.ok(
@@ -486,6 +491,8 @@ if (serve) {
             return result.body.split('id="main-content"')[1];
         };
         const html = await render();
+        assert.ok(html.includes('id="link_direction"'));
+        assert.ok(html.includes('Blocked by'));
         for (const text of [
             ticket.title,
             'Keep every existing ticket action available.',
diff --git a/tests/Fixtures/ticket-relationships-browser.mjs b/tests/Fixtures/ticket-relationships-browser.mjs
index 4099333..b1ef6f4 100644
--- a/tests/Fixtures/ticket-relationships-browser.mjs
+++ b/tests/Fixtures/ticket-relationships-browser.mjs
@@ -70,6 +70,15 @@ try {
             assert.equal(await collapse.getAttribute('aria-expanded'), 'true');
             await control('Link type').focus();
             await page.keyboard.press('Tab');
+            assert.equal(
+                await control('This ticket').evaluate(
+                    (el) =>
+                        el === document.activeElement &&
+                        el.matches(':focus-visible'),
+                ),
+                true,
+            );
+            await page.keyboard.press('Tab');
             assert.equal(
                 await control('Linked ticket').evaluate(
                     (el) =>
@@ -118,6 +127,7 @@ try {
     await save().click();
     assert.deepEqual((await request).postDataJSON(), {
         ticket_link_type_id: 1,
+        link_direction: 'source',
         linked_ticket_id: 41,
     });
     await section().getByText('Outgoing', { exact: true }).waitFor();
@@ -141,6 +151,25 @@ try {
         document.activeElement?.textContent.includes('Linked tickets'),
     );
 
+    await visit('?noLinks');
+    await control('This ticket').selectOption('counterpart');
+    await control('Linked ticket').selectOption('41');
+    await section()
+        .locator('form')
+        .last()
+        .getByText('Blocked by', { exact: true })
+        .waitFor();
+    request = page.waitForRequest(
+        (r) => r.method() === 'POST' && r.url().endsWith('/links'),
+    );
+    await save().click();
+    assert.deepEqual((await request).postDataJSON(), {
+        ticket_link_type_id: 1,
+        link_direction: 'counterpart',
+        linked_ticket_id: 41,
+    });
+    await section().getByText('Incoming', { exact: true }).waitFor();
+
     await visit('?rejectLink');
     await control('Linked ticket').selectOption('41');
     await save().click();